Web DevelopmentTamil Nadu, IndiaArulraj SDuration: 1 week

VizhiTN – Tamil Nadu Civic Alerts & Community Updates

VizhiTN is a location-aware civic and community platform built to help people discover local issues, report civic problems, receive area-based alerts, explore district updates, and follow publicly documented civic cases across Tamil Nadu. The live platform organizes information through location, district, and civic issue categories, with features including My Area Pulse, civic reporting, alerts, and public Civic Receipts.

Tech Architecture:ReactNext.jsTypeScriptTailwind CSSREST APIPostgreSQLGoogle Maps API

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Verified Business Impact

14K Google Search Impressions · 382 Organic Clicks · 2.7% CTR · 8.9 Average Search Position over 3 months

Before Optimization

No established organic search benchmark before launch This is better than pretending there was an old traffic number.

After Ostrune Overhaul

Here we can use your actual Search Console results: 14K Google Search Impressions · 382 Organic Clicks · 2.7% CTR · 8.9 Average Position This is the strongest field to update based on your screenshot.

VizhiTN – Tamil Nadu Civic Alerts & Community Updates - Arulraj S Tamil Nadu, India

1. The Challenge

Local civic information is often fragmented across social media, messaging groups, government portals, and word-of-mouth communication. Citizens needed a simpler way to discover relevant issues in their area, report problems, and understand the status of ongoing civic concerns. The challenge was to build a scalable digital platform capable of organizing civic information across Tamil Nadu while keeping the experience simple, location-focused, and accessible to everyday users.

2. Engineering Fix

We designed and developed VizhiTN as a location-aware civic platform connecting citizens with local information, reporting workflows, and community-driven updates. The platform combines location-based discovery, district hubs, civic issue categories, reporting, alerts, community verification, and public case tracking into a unified experience. A key part of the solution is the Civic Receipt system, which turns individual civic reports into structured public case files containing issue details, location, status, verification activity, complaint information, and follow-up tracking. The platform was also structured around scalable district, location, and category pages, creating an SEO-friendly information architecture capable of expanding across Tamil Nadu.